Valentines Day in Japan

Posted by Ai Itakura on

As one of our favorite romantic holiday gets closer and closer, you might wonder how we celebrate Valentines day here in Japan, like all things Japanese, it’s quite different (  )و!

The first thing that might surprise you about Japanese valentines day is that its only one way giving - even stranger - from woman to man, not vice versa! 

Japanese women celebrate this day by gifting males in their surrounding with chocolates - homemade or store-bought - with department stores transforming into entire chocolate meccas. Generally the chocolate given falls within two categories, either Giri-Choco (Giri meaning obligation) to be given because they have to… so typically for colleges, bosses with no romance involved, or Honmei-Choco which is the good stuff - the romantic stuff - with women typically outdoing themselves with amazing chocolate creations!

The Japanese confectionary industry sees half of their yearly sales in this period ((・▽・))⊃.

So what does this mean for women? Do they never get anything sweet from their male counterparts? Of course they do! But that’s another holiday - White day which always falls exactly one month after valentines on march 14th! 

Celebrate your love for food this weekend and enjoy our 20% off discount! Just use AI20 discount code at checkout ;-)

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